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Traco for Marble and Ceramics launches New CSR program
Bringing beauty to flood-devastated households.
Traco has launched its new Corporate Social Responsibility program, during a reception at their elegant Jeddah showroom, situated on Al Haramain Street. The VIP guests included Dr Giovanni Nocera, Italian consul-general, Dr Renato Catania (Italian trade commissioner) and Dr Michael Zickerick (consul-general of Germany); Mr Hussein Ahmed Sumait (Malaysian trade commissioner) and Dr Trad Al-Amri, from the Saudization office.
Speaking to the assembled media, the members of the diplomatic corps as well as other distinguished guests from Traco group of companies and their business partners, Ahmed Al-Saggaf, Group MD and Chief Financial Officer, said that it was a privilege to give back something of value to the local community:
“We at Traco are committed to bringing beauty into people’s lives. Many of our fellow-citizens currently have nothing beautiful in their lives, which is why we are launching a new CSR program. Every month we will be donating a unique home decoration to householders, who lost their homes in the devastating Jeddah floods in December, 2009.
“We cannot rebuild their homes, but we can give them something to uplift their spirits. All the marble pieces will be made from Traco stock, by our in-house craftsmen. They will follow the basic themes of classic Islamic art: calligraphy, geometry and flowers. We will deliver a batch of decorations every month, on an on-going basis.
“Further to this, as circumstances allow, we shall also be dedicating some of our ceramic stocks to tiling newly re-built houses in the areas worst hit by the tragic floods.”
Mr Saggaf also mentioned Traco’s commitment to the development of the Saudi Youth, whom he regards as the real wealth of the Kingdom and an essential foundation to ensure its continued greatness. Traco has in the past recruited many young Saudis to work with the company, training them in the skills they require as young craftsmen, and providing the motivation for them to enjoy long-term careers with Traco. In line with the desire for Saudization in business, Traco has signed an agreement with the Human Resources Development Fund, to support 39 young candidates for a variety of professional careers with the company. Mr Saggaf thanked Dr Al-Amri from the Saudization office for all his support in this regard.
Also representing Traco at the press conference were Mr Mokhtar Abara (commercial consultant) and Mr Mohammed Al-Atasy (technical director).
After the media briefing, Traco entertained guests to lunch in the beautiful surroundings of the showroom, where a traditional Arabic meal was complemented by the sound of leaping fountains. A short tour of the Traco workshop followed.
Traco caters for all tastes with the variety of their core products, which beautify many private homes across the Kingdom of Saudi Arabia, but are also on display in important urban projects. A selection of the latter includes leading hotels (the Sofitel, Sheraton and Al-Haram in Mecca, the Kareem Hotel in Medina and Al-Bilad in Jeddah), prestigious shopping malls (like the Mahmoud Saeed Oasis Mall), business centres (Bin Hemran Centre, Al-Farsi Centre, Al-Badr Optical), the Sigala Restaurant, King Faisal Specialist Hospital and the Iranian Consulate; all in Jeddah.
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